Dec 12, 2019 7:49:10 PM

How to have a winning eCommerce Marketing Strategy

The explosion of digital communications has significantly changed how we buy stuff. And by "we," we mean everybody. From teenagers to retirees. From procurement managers to IT committees. Consider this:

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Dec 6, 2019 9:50:35 PM

How to Successfully Write Smart Goals for 2020

The "SMART" acronym stands for "specific," "measurable," "attainable," "relevant," and "time-bound." Each SMART goal you create should have these five characteristics to ensure the goal can be reached and benefits the employee. Find out what each characteristic means below, and how to write a SMART goal that exemplifies them.

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Dec 5, 2019 6:33:04 PM

Authentic Social Media Statistics for successful 2020 strategy

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.

Additionally, over the last two decades, it has risen as one of the primary marketing channels.

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Nov 23, 2019 4:45:11 PM

How to launch successful email marketing guide

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

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Nov 21, 2019 12:08:23 PM

An Ultimate Guide For Successful Customer Acquisition

In the last five years, the cost of acquiring new customers has increased by over 50%. Marketing is becoming more expensive, customers are becoming less trustworthy of brands, and companies should just give up … right?

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Nov 19, 2019 9:18:58 PM

HARD TRUTH - Your Customers are your best marketing channels

 

IT COST 5X TO ATTRACT NEW CUSTOMERS THAN TO RETAIN OLD ONE - THE HARD TRUTH ABOUT ACQUISITION COSTS 

Trust in businesses is eroding, and so is patience. Marketing and sales are getting harder, and the math behind most companies’ acquisition strategy is simply unworkable.

The best point of leverage you have to combat these changes? An investment in customer service.

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