The explosion of digital communications has significantly changed how we buy stuff. And by "we," we mean everybody. From teenagers to retirees. From procurement managers to IT committees. Consider this:Read More
The "SMART" acronym stands for "specific," "measurable," "attainable," "relevant," and "time-bound." Each SMART goal you create should have these five characteristics to ensure the goal can be reached and benefits the employee. Find out what each characteristic means below, and how to write a SMART goal that exemplifies them.Read More
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.Read More
IT COST 5X TO ATTRACT NEW CUSTOMERS THAN TO RETAIN OLD ONE - THE HARD TRUTH ABOUT ACQUISITION COSTS
Trust in businesses is eroding, and so is patience. Marketing and sales are getting harder, and the math behind most companies’ acquisition strategy is simply unworkable.
The best point of leverage you have to combat these changes? An investment in customer service.Read More