How We Think

Elevating Customer Experience: IT Services for Digital Transformation

In today's digital age, providing exceptional customer experience is crucial for businesses to...

AI's Big Leap Beyond Boundaries: Light-Based Transformers & Agents

The quest to understand and replicate intelligence has captivated humanity for millennia. Today,...

SEO Best Practices That Make Marketing More Effective

It is crucial for the success of any business or organization to have compelling, informative...

Top 10 SEO Tips for 2024: Propel Your Website to New Heights

In the ever-evolving digital marketing landscape, staying ahead of the curve is essential to ensure...

Creating A Lead Qualification Process: A Step-by-Step Guide

Effective lead qualification is essential for maximizing the efficiency of your sales efforts and...

How cohort analysis google analytics is a game changer for SMBs

Google's recent announcement of moving away from cookies and moving to Federated Learning of...

Crafting the Perfect Marketing and Sales SLA: A Step-by-Step Guide

Creating a perfect marketing and sales SLA (Service Level Agreement) requires careful consideration...

Navigating Global Trade: Ubuy's Experience Amidst UK-India Trade Talks

The landscape of global trade is ever-evolving, where the interplay between commerce, politics, and...

Driving Climate Action: Implementing BVCM for a Sustainable Future

The climate crisis is rapidly intensifying, and immediate, far-reaching action is needed from all...

Demystifying ESG for Everyday Users

Explore the key components of ESG (Environmental, Social, and Governance) principles and their...

The Limits of Voluntary Corporate Climate Action

The noble ambitions of voluntary corporate climate action are being put to the test as economic...

Sustainable Future: Private Equity's Groundbreaking Database Revolution

Meet Meg Starr, the driving force behind a groundbreaking effort to bring greater sustainability...

Shein Considers London IPO Amid Regulatory Challenges

Fast-fashion giant Shein is reportedly exploring the possibility of relocating its initial public...

The Evolution of ESG in Fashion: A Sustainable Future for Brands

Explore the cutting-edge developments and advancements in eco-friendly fashion and their profound...

The Future of Commercial Underwriting: Integrating Gen AI and Traditional AI

Discover how the combination of generative AI and traditional AI can revolutionize commercial...

The Future of Underwriting: Humans, Machines, and Seamless Collaboration

The underwriting landscape is undergoing a significant transformation, driven by the convergence of...

Unlocking Sales Potential: The Power of Sales Consulting

Discover the immense value of sales consulting in unlocking your sales potential and achieving...

The Top 13 Tech Trends Shaping Property and Casualty Insurance

As a C-level executive in the P&C insurance industry, it is imperative to stay at the forefront of...

NYCs Battle Against Plastic Pollution: Push for Sustainable Detergents

In a pioneering move towards a greener future, New York City is considering groundbreaking...

Maximizing Revenue: The Power of B2B Sales Playbook Leveraging GenAI

To overcome the challenges of managing customer stories, collateral, and dispersed teams,...

6 Key Elements to Consider While Crafting a Winning Sales Plan 2024

As we look ahead to the future of sales in 2024 and beyond, it is crucial to craft a winning sales...

Mastering B2B Sales Techniques: A Guide to Success

Discover the essential B2B sales techniques that will help you achieve success in the competitive...

Top 10 Successful B2B Sales Techniques For 2021

The events of early last year (COVID-19), have left the world in a fragile and uncertain state. It...

5 Effective Ways to Boost B2B Sales through Proactive Outreach

Proactive outreach is a crucial strategy for B2B sales success. In today's competitive business...

The Future of Marketing: Short-Form Video, AI & Frictionless Commerce

We find ourselves at the precipice of a new era in digital marketing - one defined by short-form...

The Power of AI: Optimizing Business Functions for Enhanced Results

As businesses redefine their strategies and plans, their primary objective is to deliver a...

Effective B2B Marketing Tactics to Boost Your Business

Discover powerful B2B marketing tactics that can significantly enhance your business growth and...

The Future of B2B Sales: Embracing Virtual Strategies

Discover the future of B2B sales and how embracing virtual strategies can revolutionize your...

Inbound vs Outbound Marketing - How to pick a winner for 2024

Choosing Between Inbound and Outbound Marketing - Finding the Perfect Match! When it comes to...

10 Effective Customer Acquisition Channels

Discover the top 10 customer acquisition channels that can help your business grow and succeed.

Plan Your Year with the 2024 Calendar

Discover how the 2024 calendar can help you plan your year effectively and make the most out of...

Leveraging CX Strategies for Stronger Brand Equity

With the transition from recovery to growth, businesses are now facing intense competition in their...

AI-Powered Customer Service: The Key to Sustainable Business Growth

Acquiring new customers is getting increasingly challenging for businesses in 2024. Between eroding...

8 Steps for Effective Customer Journey Mapping

The customer is everything, so creating a customer journey map is a no-brainer.

As Sam Walton...

Winning Growth Strategy 2024: Goodbye to the Funnel & Embrace Flywheel

Growth Strategies for 2024

As an experienced sales professional and entrepreneur, I have deep...

Mastering Inbound Sales in AI Era: A Comprehensive Guide for B2B Success0

In today's AI-assisted digital landscape, B2B buying and selling have undergone a significant...

Mastering Product Pricing: The Key Elements You Need to Know

Determining the optimal price for your product can be a daunting task when bringing it to market....

8 Effective Lead Nurturing Tactics for 2024

With the growing adoption of inbound marketing growth strategies among companies, the significance...

Maximizing Your Marketing Potential with HubSpot Snippets

Discover how HubSpot snippets can revolutionize your marketing strategy and optimize your content...

B2B Marketing Strategies for Sustainable Fashion and ESG Retailers

In today's increasingly eco-conscious world, consumers are becoming more aware of the impact their...

Discovering Ethical Clothing Brands: A Guide to Responsible Fashion

Discover the world of ethical clothing brands and learn how to make responsible fashion choices.

The Hidden Plastic Problem in Fashion: Beyond the Packaging

In the ever-evolving world of fashion, sustainability is at the forefront of consumer...

The Unsustainable Impact of Sports Apparel: A Call for Change

The impact of sports apparel on the environment is a pressing issue that needs immediate attention....

Discover the Best Vintage Shops Near You

Looking for unique and timeless fashion pieces? Explore the best vintage shops near you and uncover...

The Future of Apparel Sourcing: Speed, Sustainability and Digitization

The apparel industry has faced immense supply chain disruptions in recent years, from factory...

Navigating Social Media Crises: Effective Strategies for Brands

Social media allows brands to have meaningful conversations with their customers. But increased...

Automating Power with Power Automate

Discover how Power Automate, a powerful automation tool, can revolutionize your workflow and...

10 Effective Strategies for Market Penetration in 2024

Market penetration is a crucial aspect of business growth and success. It involves increasing your...

Effective B2B Marketing Strategies for Sustainable Fashion and ESG Retailers

Discover effective B2B marketing strategies specifically designed for SME retailers, suppliers,...

The Power of ABM: Revolutionize Your Marketing Strategy

Discover the power of Account-Based Marketing (ABM) and learn how it can revolutionize your...

Mastering Market Penetration: Strategies for Success

Unlocking the potential of market penetration through effective strategies.

Navigating Greenwashing: Unmasking the Truth About Eco-Fashion

Eco-conscious consumers increasingly seek out clothing aligned with their environmental values....

11 Effective Lead Generation Strategies for B2B Businesses

Cold calling has long been a staple in sales, but it's often dreaded by both salespeople and...

Mastering Inbound Sales: Strategies for Success

Learn effective strategies for mastering inbound sales and achieving success in your sales efforts.

The Role of a Business Development Consultant in Growing Your Business

Discover how a business development consultant can help your business thrive and achieve growth.

The Power of Automated LinkedIn Outreach

Discover the incredible potential of automated LinkedIn outreach and how it can revolutionize your...

Uncovering the Secret Benefits of HubSpot Sequences

Discover how HubSpot Sequences can revolutionize your sales process and increase your conversion...

The Risks of Premature Sales Presentations

Sales presentations are a crucial part of the selling process, but jumping into them prematurely...

What is HubSpot and How Can It Benefit Your Business?

Discover the power of HubSpot and how it can revolutionize your business. Learn how this all-in-one...

Navigating New Era of Retail: BlackFriday Trends to Sustainable Fashion

The retail world is a never-ending rollercoaster ride, constantly shifting and changing as...

Mastering Hermès: Timeless Branding Strategies for Modern Businesses

In luxury goods, few names resonate with the prestige and heritage of Hermès. A brand synonymous...

Amazon's Bold Move: Challenging SheIn's Dominance in Fast Fashion

In a groundbreaking move, Amazon.com Inc. has made a revolutionary change to its pricing approach...

The Evolution of Branding and Design in AFL, Insurance, and Education

In the fast-paced digital era, the landscape of branding and design is undergoing a transformative...

Jonny Bauer's Move to FundamentalCo: New Era Of Corporate Branding

In the dynamic landscape of corporate branding and private equity, a significant development...

Shein's Expansion: Balancing Growth and Sustainable Fashion Practices

The recent news about Shein, a fast-fashion retailer, filing confidentially for an initial public...

Mobile Commerce and BNPL: Driving Record-Breaking Cyber Monday Sales

The landscape of online shopping is rapidly evolving, with the latest Cyber Monday data from the...

How To Master Mobile Commerce: Strategies, Trends, And Insights

Welcome to the ultimate guide to Mobile Commerce (mCommerce), your go-to resource for understanding...

Black Friday 2023: Mobile Commerce Surges and AFL Sector Resilience

Black Friday 2023 has emerged as a record-breaking retail event with unprecedented sales figures in...

Green Threads: Weaving a New Era in Fashion with Sustainable Practices

The fashion industry finds itself at a crucial turning point, grappling with the environmental...

Meet the Top 20 Women Shaping the Fashion Industry in 2023

Mastering Digital Analytics and Integration: UTM Tracking, GA4, GTM, & More

In today's fast-paced digital marketing landscape, having a comprehensive understanding of...

Sustainable Fashion: How Technology is Revolutionizing the Industry

The fashion industry, one of the largest contributors to environmental pollution, is at a pivotal...

The Power of Virtual Try-Ons in Sustainable Fashion

The Paradox of Sustainable Fashion: Balancing Style and Environmental Responsibility

Power of Domain Vertical Expertise in the Age of Emerging Technologies

In today's rapidly changing business landscape, having domain vertical expertise is essential for...

HubSpot for Manufacturing: Discover Your Business's Key to Success

Are you fully cognizant of the increasing significance of Customer Relationship Management (CRM) in...

HubSpot: Your Ally in Financial Services Transformation for 2024

Revolutionizing the Academic Sector: HubSpot Education Enhancement

Educators, are you aware that Customer Relationship Management (CRM) systems could considerably...

HubSpot for E-commerce: CRM + CMS to Skyrocketing Conversions & Sales

In the digital landscape, standing out among a plethora of online stores is a Herculean task....

Navigating Career: HubSpot, AWS, AI Opportunities for Fresh Graduates

In a world driven by technological advancement, fresh graduates seek career paths that promise...

GenAI: Revolutionizing the Sales Landscape and Future of Sales

Generative AI (GenAI) is rapidly changing the sales landscape and is expected to have a major...

Mastering Sales: The Art of Persuasion and Empathy

In today's digital world, sales is more than just pitching products and services. It's about...

Effective Team-Building Activities for Remote and In-Person Teams

When planning remote team-building activities, it's important to choose icebreakers that are...

Unleashing the Power of HubSpot CRM+CMS Features

Discover the powerful features of HubSpot CMS and how it can revolutionize your inbound marketing...

Meet the Top 20 Women Shaping Sustainable Fashion Industry

Top 20 Female Trailblazers Revolutionizing Insurance Innovation

The insurance industry has long been a male-dominated field, but that is rapidly changing. In last...

The Urgency of Sustainable Fashion: Why the Industry Needs to Change

The fashion industry is one of the largest contributors to environmental pollution and...

How retailers can boost growth in 2023 using alternative revenue streams

The retail industry is constantly evolving, and retailers must adapt to changing consumer demands...

From Fast Fashion to Sustainable Style: Transforming the Industry

The fashion industry generates a staggering 40 million tonnes of textile waste each year, much of...

Your Guide to the Cloud: What it is and Why it Matters

Cloud computing has revolutionized the way organizations operate and deliver services to their...

How SMEs Can Leverage Technology To Grow Better In 2023

SMEs can leverage emerging technologies to grow and stay ahead in the market. It's crucial for...

How to combine private and public clouds into successful hybrid-cloud

Businesses can leverage the power of cloud technologies by using hybrid-cloud configurations that...

How insurers can develop a successful cloud migration strategy in 2023

With the rapid advancement of technology, insurers are eagerly embracing cloud technology as a...

How migrating to the cloud can help the Insurers in 2023

The insurance industry is extremely risk-conscious — reflexively averse to the unknown....

How to successfully create fashion NFTs for a sustainable future

Gen Xers, millennials, and Gen Zers are all comfortable with the digital world and rely on it for...

What is Inbound Marketing

Business development in the metaverse

The Metaverse, a 3D interactive internet, led by gamers and decentralized communities. The internet...

How B2B & SaaS Can Align RevOps To Successfully Increase RevenueGrowth

The emergence of RevOps is no surprise to people. Revenue roles are increasing in the world of...

How B2B can effectively utilize sales playbooks to increase revenue

As companies and startups scale, so must their sales team. Growth is no longer a funnel—it’s a...

Businesses growth opportunities to triumph in a COVID-19 World

As we see a resurgence in COVID-19 cases across states. There is a growing sense of uncertainty...

Achieve Your Perfect Product Pricing Utilizing These Four Key Elements

Setting the price can be one of the most challenging parts of taking your product to market. If you...

How To Successfully Adopt Customer Data Analytics To Inform Business

Delving into your customer database can be a daunting task. It involves sifting through a wealth of...

Top 5 ways to engage your customers through proactive outreach.

The goal of customer success is to ensure that your clients receive measurable value in an...

How to leverage customer dashboards to improve Customer lifetime value

Customer dashboards provide valuable insights into your top customers and the evolution of your...

How a happy service team helps to deliver a great customer experience

Service operations involve collaborating with teams of professionals in areas such as customer...

What is a QBR and its importance for agile organizations

A periodic business review, prioritization of different activities, and alignment across...

Smart Prospecting Techniques: Achieving Targeted Sales Growth

b2If you are in sales you are well aware of weekly sales review meetings and, the numbers countdown...

Steps to Find your Company’s Definition of Customer Success

For your business to scale sustainably, you need satisfied, successful customers. But, it can be...

How to map and monetize a successful customer experience

Healthy revenue depends on retention and expansion. In order to see long-term success and growth,...

How To Successfully Leverage CX Strategies To Strengthen Brand Equity

As business focus shifts from recovery to growth, there is increased competition for customer...

Understanding Key Ingredients For A Successful Customer Experience Map

Sustaining a healthy revenue relies on the loyalty and growth of customers. To achieve long-term...

Final Reminder, Facebook Analytics will be no more on June 30, 2021

It's Almost Time!

Although it's common knowledge among marketers, developers & anyone who uses FB...

Top 7 strategic imperatives for a successful retail brand transformation

Every retailer, to some degree, has long had a sense of what the future of retail could look like:...

101 Tips for Successful Sales, Marketing, and Agency Management

When you’re talking to your prospects, focus on them, not your products or services. Ask the simple...

How Silence In Sales Is An Effective & Powerful Weapon In Your Armory

Silence is a common occurrence in b2b sales meetings, whether they are conducted in person, on...

How to effectively enable a virtual sales culture in your business

With yet another wave of Covid-19 mushrooming across continents, businesses of all sizes are...

How to successfully develop a high impact smart CX Strategy

As the tide of the pandemic gradually recedes, business leaders with a focus on growth are...

How to effectively manage B2B sales in evolving digital buyingbehavior

The ever-evolving B2B buying dynamics, fueled with digital-first buying behavior, is reshaping...

How To Successfully Leverage Buyer Journey - Deploy Market Segments

To create a captivating customer experience, your brand serves as a window to the world, offering a...

How To Craft Personalized and Powerful Lead-Nurturing Content

It’s a known fact businesses that excel at lead-nurturing content can generate more sales-ready...

How to Use Email to Engage UnResponsive Subscribers

As an email marketer, you already know you're losing about 25% of your email list every year. It...

8 Most successful and lucrative lead nurturing tactics for 2021

As companies adopt inbound marketing growth strategies as a way to generate more leads, the...

10 Most Powerful Insurance Emerging Technology Trends

The pandemic has highlighted inefficiencies and created new friction points for carriers and...

How to launch a successful B2B lead nurturing campaign

As marketers we know lead generation, nurturing and content marketing go hand-in-hand, right?...

How to redefining sales strategies to be successful in virtual sales

As digital business pivot slowly become permanent, B2B Salesneed to adopt digital-first growth...

Adapting Successful Sales Strategies For 2021 and after

Whether you like it or not, it’s hard to ignore the evidence that digital technology is...

How to have a successful growth strategy in this pandemic

Leaders at progressive businesses take advantage of uncertainty and volatility. They power...

Adapting Successful B2B Sales Strategies For 2024 and after

Love it or hate it, there's no denying the overwhelming evidence that digital technology is...

Successful B2B Growth Strategies in this - New Normal

Marketing investments in technology by leading brands show that achieving high levels of digital...

How to adapt proactive digital acceleration with tangible results

We closed 2020 with Brexit and another wave of COVID-19, following the largest exogenous shock in...

Successful B2B sales innovation in a rapidly evolving environment

What does the term "sales innovation" mean to you? That sounds like a question you’d hear a lot in ...

How to adapt your sales strategy in a rapidly changing environment

We are once again at a stage, where we analyze the year gone-by and reset our strategies for the...

The Top Insurtech Trends Shaping the Insurance Industry

Gaining a comprehensive understanding of the latest trends in Insurtech is crucial for the...

Top 13 Artificial Intelligence (AI) Trends To Watch

Although the Covid-19 pandemic has impacted many aspects of our lives and business, however, it...

How to create professional video using your cell phone

6 min read

Smartphones with a great camera and the ability to record high definition videos are no...

How to Successfully Find the Best Stock Footage

When someone mentions "stock footage," what instantly pops into your head? For me, it's a vivid...

How To Successfully Turn Your Blog To Video

6 min reading

After pouring in countless hours of research, guzzling down a dozen cups of coffee,...

How To Drive Customer Conversion With Personalized Video

Personalized videos are a powerful tool in content marketing that can effectively guide existing...

How To Embrace A Successful Sales Strategy in Pandemic

Global disease pandemics like COVID-19 threaten more than internal commercial activities. It...

How leaders manage will be decisive in the success during downturn

Today it's difficult for executives to look past the current lockdown, work from home (WHF) closed...

Embracing a Successful Sales Strategy: Key Insights and Strategies

Global disease pandemics such as COVID-19 pose a significant threat not only to internal commercial...

How COVID-19 Is Transforming Insurance Business

Coronavirus is unlike what we have seen in our lifetime, this time of the year typically we are on...

How To Have Robust Marketing Strategy in Coronavirus

The coronavirus (COVID-19) outbreak has negatively impacted the world. There's been a lot of...

Customer Service 101: The Ultimate Guide

Your customers are your best marketing channels

For you, those words might refer to the name or...

How to leverage Inbound sales and marketing through Covid 19 Pandemic

The current coronavirus Covid 19 pandemic has created an unprecedented situation globally and has...

How to Exploit Social Media for Public Relations Success!

Social media has changed the way we act, react and elect our leaders. It also changed the way...

How to Write an eBooks that Generates Leads

Most of the Time

Most storytellers will tell you the best place to start is at the beginning. Most...

On Page SEO - Everything you need to know to rank better in 2020

On-page SEO optimization is one part of search engine optimization and, as the name suggests, it...

Inbound vs Outbound Marketing - How to pick a winner for 2020

Inbound vs Outbound Marketing - How to select a winner! To develop an effective marketing strategy...

How to craft winning growth strategy for 2024

Crafting a Winning Growth Strategy

As an experienced sales professional and entrepreneur, I have...

Insights, Ideas & Research

Your customers are your best marketing channels

Most of the Time