Jun 2, 2020 4:00:00 PM

How To Drive Customer Conversion With Personalized Video

Personalized video used as part of a content marketing strategy can nudge existing customers to take the next step in their customer journey.

Colleges have a big marketing problem: Summer melt. Every year, a certain percentage of accepted students say they plan to matriculate but never enroll. 

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May 29, 2020 8:00:00 PM

How To Embrace A Successful Sales Strategy in Pandemic

Global disease pandemics like COVID-19 threaten more than internal commercial activities. It destroys lives and livelihoods and continues to do so in many communities around the world. Although world won’t ever fully understand the extent of COVID-19’s impact, what’s clear is that the impact will be extensive and far-reaching.

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May 28, 2020 9:30:00 PM

How leaders manage will be decisive in the success during downturn

Today it's difficult for executives to look past the current lockdown, work from home (WHF) closed offices, and safety of their employees and to the next phases of quiet and eventually recovery.

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May 27, 2020 4:00:00 PM

How to have a successful growth strategy in this pandemic

Leaders at progressive businesses take advantage of uncertainty and volatility. They power through difficult times to leave the competition in their wake - and they sustain their gains.

Winners spurs innovation, change strategy and take risks, while others are eaten away by conservatism and cost-cutting
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Apr 24, 2020 8:37:49 PM

How COVID-19 Is Transforming Insurance Business

Coronavirus is unlike what we have seen in our lifetime, this time of the year typically we are on the road, doing most traveling in late spring, as professionals in general or for insurers. However today in a rapidly changing environment, situation is volatile out there and a lot of uncertainty.

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Apr 14, 2020 3:45:00 PM

How To Have Robust Marketing Strategy in Coronavirus

The coronavirus (COVID-19) outbreak has negatively impacted the world. There's been a lot of uncertainty and misinformation surrounding the outbreak, which is reflected in public behavior. Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. You need to have a robust crisis marketing strategy in such trying times.


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