Personalized video used as part of a content marketing strategy can nudge existing customers to take the next step in their customer journey.

Colleges have a big marketing problem: Summer melt. Every year, a certain percentage of accepted students say they plan to matriculate but never enroll. 

Global disease pandemics like COVID-19 threaten more than internal commercial activities. It destroys lives and livelihoods and continues to do so in many communities around the world. Although world won’t ever fully understand the extent of COVID-19’s impact, what’s clear is that the impact will be extensive and far-reaching.

Today it's difficult for executives to look past the current lockdown, work from home (WHF) closed offices, and safety of their employees and to the next phases of quiet and eventually recovery.

Leaders at progressive businesses take advantage of uncertainty and volatility. They power through difficult times to leave the competition in their wake - and they sustain their gains.

Coronavirus is unlike what we have seen in our lifetime, this time of the year typically we are on the road, doing most traveling in late spring, as professionals in general or for insurers. However today in a rapidly changing environment, situation is volatile out there and a lot of uncertainty.